Big question: What is the most important thing to consider when choosing a real estate mortgage lender?

Is it rates? Fees? Whether or not they can do a digital mortgage? How do you decide?

J.D. Power and Associates just completed a survey of over 5,200 borrowers from the last year - those that either obtained a loan to buy a home or had refinanced an existing mortgage. They wanted to find out what was the most important item.

The answer: responsiveness.

Borrowers most wanted their representative to get back to them!

The categories for rating were at 7 days, 5 days, 3 days, and 1 day. Seriously: some lenders took a week to respond back to the homeowner. And, even worse, 24 hour response was considered exceptional.

Imagine this: you're in escrow on a home, have an issue, and it takes the lender a day to respond?

My head would explode. So should yours.

Unless the circumstances are extraordinary, you should expect your lender to get back to you RIGHT AWAY.

Advice: When shopping for a mortgage lender, test them: leave them a text, email, or voicemail and then just wait to see how long it takes to get back to you. If it's not IMMEDIATE, especially right upfront, it's time to MOVE ON.

Please contact me if you would like to apply for a mortgage loan or would like to discuss this further!

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