A recent study showed that 36% of homeowners cried at some point during the process of selling their home.

20% of those said they did so 5 or more times! That means that on a typical 30 day escrow, 7 out of 100 home sellers cried more than once a week!

My contention: these weeping home sellers did not adequately prepare for (or even know!) the 5 challenges every home seller faces.

The 5 Home Seller Challenges:

1) Time Versus Money

2) The differences between brokerages

3) Pricing: wholesale VS retail

4) What needs to be done to attract the highest offers

5) Who pays the commission?

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